Pleased to share that the paper titled “SNS-Based Exposure Influence on Consumers’ Purchasing Behavior: Evidence from WhatsApp,” co-authored by Mr. Sllife Nyazabe, Ph.D. Candidate at KAIST, has been officially published and is now available online !!
You can access it here: https://doi.org/10.1016/j.teler.2025.100202.
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